This privacy policy describes how we collect, use, and share your personal data when you visit the site or make a purchase.
When you visit the site, we automatically collect certain information about your device, including information about your browser, IP address, time zone, and some of the cookies installed on your device.
Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and how you interact with the site. We refer to this automatically collected information as “Device Information”.
“Log files” that track actions occurring on the site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the site.
Additionally, when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your first and last name, billing address, shipping address, payment details (including card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Data” in this privacy policy, we are referring to both Device Information and Order Information.
We use the Order Information that we collect generally to fulfill any orders placed through the site (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations).
We use the Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site.
We share your personal data with third parties to help us use your personal data as described above. We also use Google Analytics to help us understand how our customers use the site.
You can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/
You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Finally, we may also share your personal data to comply with applicable laws and regulations, respond to lawful requests, or otherwise protect our rights.
We use your personal data to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
You can learn more about how targeted advertising works here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services through the Digital Advertising Alliance portal: http://optout.aboutads.info/
Please note that we do not alter our site’s data collection and use practices when we see a “Do Not Track” signal from your browser.
If you are a European resident, you have the right to access personal data we hold about you and to request that your personal data be corrected, updated, or deleted. If you would like to exercise this right, please contact us.
Additionally, if you are a European resident, we process your information to fulfill contracts we might have with you or otherwise to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.
When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.